Corporate Identity (Logo)

Business Logo Design
A business logo design should be highly instrumental in building your business identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

Following certain basic principles can ensure that your business logo design is professional, easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.

Go for Professional Logo Designers
You might save a few dollars doing your own logo or getting it done from the next door neighbor who knows the basics of designing, but if you are serious about your business, you should always go for a professional logo design firm. Your business logo is your identity. Your customers recognize you by your logo, so the more professional and sophisticated your logo is, the better will be your customer’s impression about your company.

Although many of the current logo design companies charge exorbitant rates to create a business logo design, the industry is changing. These days, there are companies that offer excellent professional logos for nominal charges.

Simplicity – Keep it Simple
An ideal business logo design should be simple and memorable. Corporate firms spend thousands of dollars to ensure that customers remember them and a simple logo is the key to that. Think about the Nike logo, it’s simple and memorable. Once you see the Swoosh, do you ever need to think twice about the company name?

Colors
The colors you use for your business logo are very important factors in your brand establishment. If you already have your business colors, ask your logo designer to use those colors for the logo. If you don’t, suggest the colors that you think might give your prospective clients some idea about the type of business you do. For example, a company working in the field of forest conservation might like their logo to be in green. At the same time, you also need to consider which colors will go well with your business stationeries as well.

Black and White Version
While emphasizing the colors, we must also remember that it is important for a business logo to come out well in black and white. A business logo design is used in all business communications including fax and photocopied document where they will be in black and white. The logo design must be such that it holds the same impact even in black and white.

Minimize Colors
This is important from an economic and usability point of view. Business logos are often required to be printed for stationary and business literature. Using a one or two color logo can save a lot compared to printing a multi-color logo.

Logo Format
It is advisable to always use a vector format for your business logo design. A business logo may be required to be reproduced at any size for different purposes in the future. A logo design done in vector format can be expanded to any size without any loss of image quality. A business logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design into bitmap than vice versa.

If you get a professional logo design firm to do your business logo and brief them about these basic tips (most of the knowledgeable firms are well aware of these principles) you are sure to get a satisfactory business logo design that will go a long way in helping you establish your brand.

Use Your Logo
Once your business logo is ready, start giving it as much exposure as is possible. Not only on your business card and letterheads, but also on your packaging, uniforms, pens and all other possible goods. This gives wider exposure to your logo and allows everyone to get familiar with the business logo much faster.

Email me at >> pixel3graphic@gmail.com for any enquiries